Editor's Blog

In the competitive world of magazine publishing and advertising sales I’m often asked what makes our magazines stand out from the crowd.

I had a great chance to reflect on this recently when I met up with several other publishers who are producing similar magazines but who are far enough away geographically not to be competing for the same business. I was taken aback to hear that some fill as much as 80% of their pages with adverts and have little or no readable editorial – a very different approach to ours!

Without the adverts there would be no INSIDE Magazines but we’ve always believed that, if we provide lots of interesting content too, it means that you’re more likely to keep your magazine. Hopefully you also refer to it when you’re looking for a local business or service so everybody benefits.

I hope you agree that our approach of quality content and great advertising is the right one because I think that’s what makes INSIDE different and, I hope, special.

Claire Hawker
Hits: 426

BEST EDITORIAL AWARD

This time last week we were at the annual Independent Magazine Publishers’ Conference in the Midlands. We’ve been publishing for almost 10 years now and I felt very privileged to be invited onto a Q & A panel to share some of what we’ve learnt over the years! In the evening was the fun part – the glitzy Awards dinner.
 
Last year our magazines were Highly Commended for the front covers. This year we went one better and walked away with the BEST EDITORIAL award – particularly pleasing as the competition was very strong. This kind of recognition makes us all the more determined to carry on doing what we do well. Plenty of interesting articles make our magazines very readable and therefore a great place for our advertisers to be seen!
Claire Hawker
Hits: 925

Charlotte's Work Experience Blog - Day 3

It’s Charlotte again!

Today I have written a book review of My Sister’s Keeper which is a book I recommend. This morning I was helping to check through the first proofs of the Poynton and Wilmslow magazines. This needs to be done because we need to check that all the businesses that were booked in for those particular magazines do actually feature in them and we need to check that the correct artwork for the advert has been used and is in the correct place. Read more
Jenny Riley
Hits: 911

Editor's Blog

Well, it's been a while but here we are in 2017 and this is the first chance I've had to post an update. I've just signed off the Feb-March magazine proofs and I have to say I'm delighted with them! In what is sometimes a quiet month, as everyone usually takes a while to get going in January, we have produced three bumper issues of INSIDE, welcoming many new advertisers and with lots of great content. We've also taken a look at the design and introduced a few subtle changes giving the magazines a fresh new look. A big shout out to our designer at www.spring-creative.co.uk who always does a fantastic job, month in, month out. Deliveries will start next Friday - let us know what you think!

Claire

Claire Hawker
Hits: 765

Charlotte's Work Experience Blog - Day 5

Hello again for the last time!

Today is my last day of work experience here at INSIDE Magazines so it's back to school for me on Monday, but I have to say that I have had a really good time as I have learnt so many new skills that I will be able to use in the future.

Read more
Jenny Riley
Hits: 1073

Charlotte's Work Experience Blog - Day 2

Today has been a busy day for me!
 
This morning I went to Bramhall Library regarding their Summer Reading Challenge and wrote an article which will feature in INSIDE Bramhall. In this article I wrote about the Summer Reading Challenge but also some other things that the library do/have for example their baby groups and computers. Read more
Jenny Riley
Hits: 793

Editor's Blog

It’s all quiet today at INSIDE as we breathe a sigh of relief that the Dec-Jan magazines are finished, proofed and have gone to press. A batch of invoices has been raised and despatched (love the fact that when I check the bank an hour later three advertisers have already paid up!). And now it’s time to contact all our fabulous delivery people and get them lined up for delivering the magazines when they come back to us next week. I had to scrape ice off the car this morning but on the up side the sun is shining in a clear blue sky and the weekend beckons – hopefully with a chance to break in my new walking boots!
 
 
Claire Hawker
Hits: 694

Charlotte's Work Experience Blog - Day 4

Hello
 
This morning I have had a few tasks to do. Firstly, I went through all of the magazines we have in the office and sorted them into the different magazine titles. This job needed doing partly to tidy up the office, but also to update our archive, just in case we need any reference in the future.
 
Jenny Riley
Hits: 897

Charlotte's Work Experience Blog - Day 1

Hi I’m Charlotte from Poynton High School and I am doing my work experience at INSIDE Magazines. I chose to do my work experience here as my two favourite subjects are English and History, also when I am older I would like to be a journalist, so I thought it would be a great experience for me to see what goes on behind the scenes at a magazine. So far today I have learnt how to make advertiser bookings and send invoices. Also I have written a section of ‘Inside Guide’ and ‘In Touch’ for the August-September magazines. 
 
I will keep you posted this week so you can see what I am up to. Bye for now, Charlotte.
 
Jenny Riley
Hits: 883