Blog

It saddens me when someone has expressed an interest in advertising with us, then, when we follow up the enquiry, they say they were tempted by a seemingly fantastic offer from a ‘local’ large, paid for glossy, sometimes doing a ‘special feature’ on one village or town. They are often then disappointed because their advert ends up in one issue, with hundreds of other similar adverts, in a magazine with a relatively small circulation, but they have blown their budget for the year. read more...

There’s a well-known business concept that says that you can only manage what you can measure. After 12 years in business we’ve learned a thing or two about measuring advertising effectiveness. Some of our customers have been advertising with us since we started out – as they are still with us it’s fair to assume they must be getting results! But occasionally someone will contact us after a few months to say their advert ‘isn’t working.’ It helps us to help you if this is more than just a gut feeling! read more...