Think Print Advertising is too Expensive?
It saddens me when someone has expressed an interest in advertising with us, then, when we follow up the enquiry, they say they were tempted by a seemingly fantastic offer from a ‘local’ large, paid for glossy, sometimes doing a ‘special feature’ on one village or town. They are often then disappointed because their advert ends up in one issue, with hundreds of other similar adverts, in a magazine with a relatively small circulation, but they have blown their budget for the year.
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Test & Measure
There’s a well-known business concept that says that you can only manage what you can measure. After 12 years in business we’ve learned a thing or two about measuring advertising effectiveness.
Some of our customers have been advertising with us since we started out – as they are still with us it’s fair to assume they must be getting results! But occasionally someone will contact us after a few months to say their advert ‘isn’t working.’ It helps us to help you if this is more than just a gut feeling!
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Is Print Media Dead?
In September 2017, the owners of the UK Yellow Pages announced that they will stop printing directories in January next year. Launched back in the 1960s the business has been in decline since it was taken over in 2013; now it is giving up on print to focus on becoming an entirely digital business.
Is this the beginning of the end for print advertising? Certainly not from where we’re standing!
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