Day: 5 February 2018

It saddens me when someone has expressed an interest in advertising with us, then, when we follow up the enquiry, they say they were tempted by a seemingly fantastic offer from a ‘local’ large, paid for glossy, sometimes doing a ‘special feature’ on one village or town. They are often then disappointed because their advert…

There’s a well-known business concept that says that you can only manage what you can measure. After 12 years in business we’ve learned a thing or two about measuring advertising effectiveness. Some of our customers have been advertising with us since we started out – as they are still with us it’s fair to assume…